Convert LinkedIn Ads interest into pipeline faster
Capture every LinkedIn Ads lead—from Lead Gen Forms or website conversions—directly in Google Sheets with firmographic data ready for enrichment.
UTM Source: linkedin · UTM Medium: paid_social
Why this channel playbook works
LeadToSheet equips revenue teams with the attribution and company data they need to prioritise outreach. Combine UTMs, job titles, and firmographics in Sheets to measure campaign ROI and speed-to-lead.
Capture job titles and industries
Add HubSpot or custom hidden fields to store LinkedIn profile data alongside UTMs.
Route by account tier
Use Sheets formulas to flag target accounts instantly based on company name or domain.
Notify SDRs automatically
Push enriched rows into Slack or Sales engagement tools for immediate outreach.
Firmographic enrichment
Trigger Clearbit or Apollo enrichment when new LinkedIn leads arrive in Sheets.
ABM prioritisation board
Sync high-intent accounts into Trello or Asana boards straight from your sheet.
Sequence enrollment
Auto-enrol leads into Outreach or Salesloft sequences after qualification rules pass.
Execution checklist
- 1
Capture job titles and industries
Add HubSpot or custom hidden fields to store LinkedIn profile data alongside UTMs.
- 2
Route by account tier
Use Sheets formulas to flag target accounts instantly based on company name or domain.
- 3
Notify SDRs automatically
Push enriched rows into Slack or Sales engagement tools for immediate outreach.
FAQs
- Do I need the LinkedIn Ads API?
- No. The browser snippet captures website conversions, and our optional webhook mirror handles native Lead Gen Forms.
- How do I attribute to buying stages?
- Use the captured UTMs, campaign, and creative details in Sheets to calculate stage conversion rates per audience.
- Can marketing and sales share the same sheet?
- Yes. Create segmented tabs and apply view-only permissions for stakeholders who only need reporting access.