We capture leads from your website forms, your Facebook and LinkedIn ads, and anywhere else you collect them. We score them, tidy them up, and drop them straight into your Google Sheet — plus Slack, HubSpot, or wherever your team works.
14-day free trial. No card. Setup in 60 seconds.
Every lead — no matter the source — flows through the same intelligence layer before landing wherever your team works.
Built into your site and forms first — then plugged into the ad platforms, form tools, and CRMs you already use. Every source ends up in the same sheet, in the same shape.
Paste one line of code. Every form on your site captures itself — forever. You never have to touch it again.
Best for: when you already have forms on your site
Learn moreChange one URL on your form. No plugins, no rebuild, no developer.
Best for: locked-down sites and static HTML
Learn moreDon't have a form yet? Build one in minutes. Drag, drop, embed anywhere — or share the link.
Best for: campaign pages and standalone forms
Learn moreSend leads from your backend, your AI agents via /api/mcp, or any tool that can hit a URL.
Best for: server-side and AI workflows
Learn moreOne-click connections — same sheet, same scoring, same routes.
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Bots get blocked. Real leads get scored, summarised, and tagged with the company they work at. By the time you open your sheet, the hot ones are already on top.
Honeypots, rate limits, fake emails, empty submissions — all blocked. Your sheet stays clean without you policing it.
Every lead gets one tag with a plain-English reason. Call the hot ones today. Save the cold ones for later — or never.
One sentence per lead — what they want and how urgent they sound. Read it in 5 seconds. Decide in 5 more.
We turn the email domain into the company name, industry, and headcount. So you walk into the call already knowing who's on the other end.
| Score | Reason | Lead summary | Company | Industry |
|---|---|---|---|---|
| 🔥 Hot | demo intent + business email + urgency | Wants a demo this week for a 25-person sales team. | Acme Corp | B2B SaaS |
| ✨ Warm | pricing question + generic email | Researching pricing for an end-of-quarter buy. | — | — |
| 🧊 Cold | vague message + no buying signal | Asked "do you have a free version?" with no context. | — | — |
Built-in AI runs on every submission. Inputs aren't retained after scoring. Disable for sensitive forms in seconds.
Your sheet is home base — every lead lives there, always synced. From there, send a copy to Slack, your CRM, your mailing list, or your favourite tool. One lead, many places.
Every lead, every column, in seconds. We make the sheet for you on day one — already structured with score, summary, company, and UTM columns. No formulas. No setup.
| Timestamp | Name | Company | Source | |||
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 | ||||||
| 4 | ||||||
| 5 | ||||||
Connect once. Route by source or form; use score routing on Professional.
Or plug in Meta, LinkedIn, or your form endpoint.
Spam out, score in, summary written, company found.
Plus Slack, your CRM, autoresponder — your call.
The boring-but-essential stuff. All included.
New submissions appear in your Google Sheet in seconds, not at the end of the day. Call them while they're still on your site.
Bots blocked. Fake emails caught. Empty forms ignored. Your sheet stays clean — without you policing it.
Which forms convert. Which campaigns pay back. Which days bring the best leads. All in one dashboard — no second tool needed.
Run multiple websites? Manage them all from a single account. Each gets its own key, sheet, and stats.
Slack, Discord, or Microsoft Teams — pipe new leads to your team chat in one click. Plus daily, weekly, and monthly email digests so nothing slips through.
Every lead arrives with the campaign, ad, and click that brought them in. So when the boss asks 'what's working?' — you have an answer, not a guess.
Source, medium, campaign, content, term — each in its own column. Filter, sort, pivot. Done.
Every row has a Lead Quality column you update right in the sheet — Qualified, Nurture, Disqualified. No CRM required.
gclid, fbclid, and friends — captured automatically. Upload back to Google and Meta to make your ads smarter.
| Page URL | UTM Source | UTM Campaign | Lead Quality |
|---|---|---|---|
| /pricing | brand_exact | No Score Yet | |
| /demo | b2b_retarget | Qualified | |
| /contact | lookalike_q1 | No Score Yet | |
| /blog/guide | (direct) | Nurture |
Also captured: UTM Medium, UTM Term, UTM Content, Google Click ID, Facebook Click ID, Browser, OS, Device, Timezone, and more
Most businesses bolt 4–5 tools together just to get form submissions into a spreadsheet. Every join is a point of failure. Every tool is another monthly bill.
A fragile stack that breaks while you're not looking, loses leads silently, and costs a fortune.
Different per site, breaks on updates
Per-task pricing, zaps break silently
Goes to spam, no attribution data
Separate from lead data, manual matching
Yet another tool to learn and maintain
Breaks again next quarter
+ developer hours every time something breaks
One tool. One line of code. Every lead in your sheet — already scored, summarised, and ready to act on.
Zero developer hours. Zero maintenance. Zero broken zaps.
What people say after they've stopped duct-taping Zapier and form plugins together.
Honestly love this thing. Changed from Zapier and we haven't looked back. The team here is genuinely friendly when you email them, which surprised me. Would happily recommend it to anyone running lead forms.
Carina Spangenberg
set this up on a sunday afternoon expecting a total nightmare and got the opposite. utm column is doing way more for our marketing than i thought it would tbh
Dylan Skews
As an agency we manage roughly a dozen client sites. Getting clients to review leads and feedback was a literal pain of my life. Very pleased and made things much simpler.
Phil Clarke
For me it's attribution… Every lead has the campaign attached, so I can finally tell which Google Ads spend is actually working. Has made a real difference to how we run paid.
David Ireton
Tried four of others before this. They all eventually disappointed me. This one hasn't.
James Gilmour
Had it running across our sites by the end of the day. Super happy with the results and the support.
Scott Quy
Try free for 14 days. No credit card. Cancel any time.
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For small businesses, just getting started
or $90/year (save $18)
For teams getting serious about leads
or $290/year (save $58)
For sites that can't afford to miss one
or $490/year (save $98)
All plans include a 14-day free trial. No credit card required.
Need more? Contact us for enterprise pricing.
60 seconds to set up. Watch your first lead land in your sheet — already scored, summarised, and ready to call. No card needed.